After 45 minutes of getting shade matched, I left the store with a bottle of MAC Face & Body, a concealer, and a compact of ...

As someone who reviews and writes about products for a living, you would be right to assume that I've tried my fair share of ...

Rare Beauty's Soft Pinch Matte Bouncy Blush was the grippy, lightweight, and hydrating product my makeup routine had been ...

SHOPPING: Along with classic cult favourites, Sephora is home to the buzziest beauty buys of the moment, with trending brands like Merit, Glossier, Rare and MILK MAKEUP all under one roof.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For liquid bronzer, you can use your fingertips, a sponge, or a makeup brush. Roach recommends using a dense synthetic angled brush to reach areas like the forehead and jaw. “I always use pressing ...

It’s been four months since I first tried the Rare Beauty blush, and I can confidently say I now use it on the daily, while also forcing it upon any friend, family member, or complete stranger who ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

As a long-time Trinny fan (the Lash2Brow is my go-to), I was beyond excited to get my hands on the brand's latest launch: Trinity. It's a dual-ended stick designed to brighten, sculpt and add colour ...

“ [Cream blushes] give the most natural, non-cosmetic effect, adding an awoken quality to the skin,” says makeup artist Romy ...

This creates a more receptive base for foundation, blush and other makeup products. She recommends that people with mature ...