Makeup by Mario's Longwear Cream Eyeshadow collection, 'Master Mattes,' are weightless and creaseproof, with a soft, matte finish.

In this video, the creator demonstrates a quick 5-minute makeup look using Stila Glitter & Glow liquid eyeshadows. This is a ...

In this video, I’ll show you how to create a realistic face cast — perfect for SFX makeup, prosthetics, and custom masks.

Meet color e.l.f.nalysis, e.l.f. Cosmetics’ new free makeup tool that tells you your color season and matches you with ...

The 39-year-old looked every inch the silver screen siren as she stepped onto the green carpet in a breathtaking custom ...

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty.

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

Discover the best makeup products of 2025—our fave concealers, blushes, eyeshadows, and more—per Cosmopolitan's Holy Grail Beauty Awards tested by 29 staffers.

Fruit-forward fragrance has been trending for a few years, and now it's strawberry's turn in the sun. Sweet but not cloying, scents like Miami Shake by Juliette Has a Gun, with notes of the berry and ...