The first SMART Brick sets are on pre-order - all themed aroudn the Star Wars Original Trilogy. Check them out and how find out much they'll cost.

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.

The Lego Pokemon crossover is already popular, so much so that one fan has started building the Pokemon Badge Box before it officially releases.

LEGO has announced five additions to its brand-new Smart Play range, including one of their most iconic sets of all time, the ...

It's Star Wars Day (May the 4th be with us!), and LEGO released a new Star Wars Ultimate Collector Series set to mark the occasion. It is a massive LEGO X-Wing Starfighter—a replica of the iconic one ...

Lego, both building sets and video games, thus served as the first introduction many kids had to the Star Wars universe, before they were old enough for the PG and M rated movies. It ensured a new ...

Progress doesn't have to mean complete reinvention.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

In a world increasingly shaped by AI and robotics, Lego has the chance not just to entertain children, but to help them ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...