Here’s what went into the design of what’s been dubbed the Littlest Float, which measures just 14 Goldfish crackers long.

As the parade is one year short of celebrating a century, the 99th edition will feature 27 floats, four specialty units, 33 ...

Here's a look at what balloons and floats you can expect to spot at the parade!

As they began the second half of the UEFA Champions League’s League Phase, Juventus knew that a victory was vital. Three ...

Houston families, get ready to bounce into something spectacular — the brand-new Balloon Museum has officially opened in EaDo ...

There are countless types of optical illusions, from the cognitive to the physiological, testing our minds in ways that ...

A one-point loss that felt like déjà vu wrapped in groundhog fur. Louisville outgained Clemson 385 to 308, averaged more ...

If Albert Carter had a Magic 8 Ball when he patented his liquid-filled dice agitator in 1944, he would have likely asked it something along the lines of, "Will this toy turn into one of the greatest ...

Optical illusions are one of the biggest trends on social media websites these days. Each day, posts on Reddit and other platforms bring new challenges for users. The latest to grab attention shows a ...

M. Night Shyamalan will direct a scripted, live-action TV show based on Mattel’s famous Magic 8 Ball toy. The project is written by Brad Falchuk, the co-creator of “Glee,” “American Horror Story,” the ...

M. Night Shyamalan and Brad Falchuk are developing a live-action scripted series centered on Mattel’s Magic 8 Ball with Mattel Studios. Shyamalan (“The Sixth Sense,” “Split,” “Signs”) will serve as ...