Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

The trends in Super Bowl commercials tend to reflect the mood of the country. You don’t want to take a chance on your ad falling flat when you’ve paid a record $6.5 million for the spot, so brands pay ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

President Donald Trump’s visit to the UK includes laying a wreath on Queen Elizabeth II’s tomb, a dance performance and a state banquet. by MAE ANDERSON AP Business Writer NEW YORK (AP) — Advertisers ...