Today, platforms like Instagram no longer serve content ... without massive reach—but in many cases, it’s more effective. As influencer marketing matures, the industry seems to be aligning ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

I’ve always been fascinated by how different cultures define social classes. When I first started traveling through ...

At the heart of this strategy is sponsorship of marquee events like ... TCS World 10K Bengaluru, Apollo Tyres New Delhi Marathon, and Tata Mumbai Marathon—and plans to add another soon. Such regional ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

While global superstars like Dua Lipa, Salman Khan, and Michelle Monroe have long dominated campaigns, a new powerhouse, ...

Supported by By Sapna Maheshwari Photographs by Cornell Watson Sapna Maheshwari, a U.N.C. alumna, interviewed more than a dozen ... who had run a top influencer marketing agency for a dozen ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Introduction: AI Has Spoken In the past, celebrity power dominated the advertising world. Names like Dua Lipa, Kylie J ...

Influencer marketing companies can help establish ... It can be easy to get lost in the vanity metrics of likes and comments, but it is crucial to prioritize ROI stats as well for more valuable ...

Influencer networks have evolved into more ... marketing efforts and has since evolved into a platform for discovering, managing, and measuring influencer relationships and campaigns. The platform ...

“Just like fresh graduates, post-SPM students take a keen interest in the job market. Perhaps becoming an influencer looks more attractive ... courses like digital marketing and media studies ...