Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Mattel, Inc. (NASDAQ: MAT) announced Wednesday that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeB ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

The doll is the result of a partnership between Mattel, Inc. and the LeBron James Family Foundation. The press release that ...

LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

LOS ANGELES — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...