The director of Superman reveals that he was a big Smallville fan and that he made a conscious creative choice in the film ...

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like ...

The post King’s Hawaiian rebrands logo for 75th anniversary appeared first on AsAmNews.

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn’t represent the brand. Your face does. Consumers ...

Either you grow and adopt, or you die,” says Jochen Wirtz, a professor of marketing at the National University of Singapore ...

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.

Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

After the national backlash against diversity, equity and inclusion, fewer companies and organizations are sponsoring ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinctive bright-orange packaging, is retooling its branding as ...

Little did Leonidas know that over 2,500 years later, "Molon Lave" would be used as a global marketing tool -from weapons to ...

NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

The festival pointed to a pickup in consumption, as e-commerce companies reported strong sales of consumer electronics, as ...