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Amazon's Prime Video has signed with Hendrick Motorsports to serve as a three-race primary sponsor of Chase Elliott and the No. 9 Chevrolet through the 2027 NASCAR Cup Series campaign.

Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

NASCAR Cup Series winner Chase Elliott will team up with Amazon Prime for the 2025 season with an exciting new blue and white car.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures annually.

Amazon’s Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027.

Amazon Prime Video is sponsoring Chase Elliott's No. 9 Chevrolet for three races in 2025 ahead of their NASCAR Cup Series race coverage debut.

Not long after becoming the newest streaming partner of NASCAR's Cup Series, Amazon Prime Video has reportedly come to terms on a new, multi-year sponsorship deal with one of the sport's brightest stars.