After learning about odd-even pricing, you might be surprised at how common this retail strategy (i.e., mind trick) is the next time you're at the store.

Interestingly, data proved odd pricing ($39.99 vs $40) increases people’s intent to purchase and lowers how large they perceive the price to be. Long Island Press is the new home of your local ...

No surge pricing on odd-even days Ola, Uber extend support to govt’s move to curb pollution Published - November 11, 2017 01:35 am IST - New Delhi. Staff Reporter.

Delhi Transport Minister Kailash Gahlot on Saturday said the state government will not allow surge pricing by app-based cab aggregators during the upcoming odd-even road rationing scheme that is ...

With the odd-even scheme coming into effect from Monday, it was expected that the demand for app-based cabs would spiral. Commuters, however, were pleasantly surprised that the surge pricing was ...