By adopting a design-first mindset, businesses can create products that are both cost-effective and adaptable to changing ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

From deeply engaging with early customers to partnering with established market players, these strategies can help any startup outmaneuver the competition.

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers. But when ...

Regardless of the approach, celebrity product placement strategies have a common aim: to tie celebrities (thought leaders, influencers) with consumer products in the public consciousness. Three ...

But what are your options? One possible escape route is product-led SEO, which focuses your strategy on your customers’ needs ...

Additionally, understand why products matter; the product vision, mission and strategy; problems versus products; and managing products as a business. Module 2: Customer Insights for Product ...

Building iteration into the product commercialization process can help life sciences companies avoid many of the missteps ...

ETF expert Mo Sparks joins Direxion as Chief Product Officer, signaling a focus on innovation in trading. Sparks brings a wealth of experience and a vision for product expansion.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...