One such company is Purple. While no longer online-only, with its mattresses also being sold in-store, Purple's beginnings and its positive reputation owe much to its unique GelFlex Grid layer.

A little over two decades later, tubing mascaras have transformed from unsung makeup bag heroes to must-have mascara formulas. Pro makeup artist Rachel Singer Clark doesn’t hold back when asked ...

There’s still time to organise a fundraising event (every day can be a Purple Day!) From a small party with friends or a cake sale at work, to a community-wide event – wear purple, raise money and ...

Thanks to cutting-edge technology and a spate of disruptive ingredients, you can—and there are plenty of great mascara formulas to get your hands on, from buzzy, clean beauty brands mixed with ...

Each year, there is a new mascara trend that satisfies customer demand and brings us new innovations for volume, curl, length or fullness. For a long time now, we have been plagued by fatter brushes ...

But if you’re someone who frequently experiences redness and irritation on your eyelids, you may have wondered: Does my mascara have something to do with it? What is mascara made of? Mascara is ...

All prices are accurate upon date of publish. You can learn more about the affiliate process here. Finding the right mascara can feel like winning the lottery. If it checks all the boxes in ...