A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...