Frasers Group aims to transform Sports Direct from a discount sportswear chain into an upmarket one, offering shoppers an experience. This can be seen through its in-store video gaming partnership ...

Frasers Group, the company Ashley (pictured) founded as Sports Direct in 1982, also bought a 6.4% stake in electricals ...

Round 18 of the Sports Direct Irish Premiership kicks off on Friday night with the clash of the Belfast’s Big Two, when ...

SMUGGLER director Rawtape fills the screen with sporty celebs and youth culture in this entertaining spin around festive ...

A Sports Direct discount code is, of course, the best way to lower the cost, but if there isn't one available, there are other ways to save on your sports apparel and equipment: Sports Direct ...

New Sports Direct boss: "I've proved myself and my worth to the group" The new boss of Sports Direct has warned that the retailer will probably have to put up prices as it faces costs that are ...

Sports Direct has finished bottom in a consumer survey of the best places to buy outdoor and sporting equipment. The retailer, owned by Mike Ashley's Frasers Group, was criticised for its after ...

SPORTS Direct has unveiled its star-studded Christmas advert for 2024 which is set to appeal to football, rugby and wider fitness fans. The action-packed film features sporting legend Frank ...