News

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
North American sales dropped 3.8%, attributed to the ongoing chaos surrounding US President Donald Trump’s recent tariff ...
The shift marks a bold departure for Ron Dorff, whose collections typically draw on Nordic light and pared-back design cues.
Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into ...
Brands are dropping body mists, flankers, and new fragrances at ever-increasing rates. Celebrity scents are nothing new, but ...
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...
From radiant skincare and bold lip colors to breezy footwear and mood-lifting fragrances, these new launches are designed to ...
Explore how Lenny Kravitz has shaped rock music and fashion, leaving an indelible mark as a cultural icon and creative ...
Reading "The Story of Perfume," whether in chunks or page by page, provides a fascinating take on how we’ve arrived at the ...
YSL Beauty is taking a trip down memory lane with its latest unisex fragrance launch, unearthing its Le Vestiaire des Parfums ...
A scent sketched in ink and softened with vanilla, YSL's Muse fragrance is the maison’s most seductive tribute yet.
Looking for versatile scents to wear all year long? Check out my top 7 masculine clean fragrances that are perfect for any ...