After luxury companies invested billions in China’s market, the country’s consumers turned to new pricey purchases.

Walmart’s denim collection includes jeans from Wrangler, Levi’s, and Lee starting at $24. Snag bootcut, straight-leg, and ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a ...

The proliferation of information has changed our understanding of what constitutes a trend. Brands need to differentiate ...

All three brands are owned by Liberated Brands LLC, and the company filed for bankruptcy on Sunday in the U.S. District of ...

All three brands are owned by Liberated Brands LLC, and the company filed for bankruptcy on Sunday in the U.S. District of ...

German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to an affiliate ...

Newell Brands'   CEO said on Friday it is aiming to reduce its reliance on Chinese suppliers to minimize the impact of U.S.

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

Manufacturing in the U.S. would help European designer brands skirt a tariff war. Luckily, shoppers don’t seem too attached ...

For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...