Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

After luxury companies invested billions in China’s market, the country’s consumers turned to new pricey purchases.

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Official AI, a Seattle startup whose platform helps brands and talent create and collaborate on AI-generated image and audio ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...

It's easy to miss this feature, but here's where to find it.

Walmart’s denim collection includes jeans from Wrangler, Levi’s, and Lee starting at $24. Snag bootcut, straight-leg, and ...

A Target boycott sparks debate among Black shoppers and Black entrepreneurs, raising questions about DEI, brand loyalty, and ...

All three brands are owned by Liberated Brands LLC, and the company filed for bankruptcy on Sunday in the U.S. District of ...

At the same time, new research suggests employees would be willing to take a salary reduction in exchange for work-from-home ...

Competing for customers is harder than ever in the quick-serve and fast casual categories, thanks to more choices, economic ...