"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

Demure' has been named the 2024 Word of the Year by Dictionary.com following the viral "Very demure, very mindful" post from ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

Its exact meaning is hard to pinpoint, as a word once associated with shyness and modesty has taken on a whole new life ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

From a viral video on TikTok to Dictionary.com’s Word of the Year, “demure” has been on everyone’s minds this year, thanks to ...

VERY DEMURE, VERY CUTESY, VERY MINDFUL. “Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brain ...