Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Travis Kelce jokingly dismissed the idea of a Ken doll modeled after him on his podcast, but fans enthusiastically embraced ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

After Mattel announced a Ken doll modeled after NBA superstar LeBron James, Kelce and his brother Jason couldn’t help but joke about who might be next. Naturally, the conversation drifted to ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to ...

The LeBron Ken doll is part of Mattel’s new Barbie Signature “Kenbassadors collection,” which celebrates the influential Ken figures who create positive change and contribute to a better ...