Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set, or just snag something for another room. While it’s been great to see TV prices fall in general over the years,

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.

Amazon Prime Day may be here, but the best Prime Day deals aren’t necessarily on the e-tailer’s website. One of Samsung’s best-selling, all-time favorite TVs, the 75-inch The Frame QLED 4K TV, is currently marked down by 55% in the Samsung store right now.