In an exclusive op-ed for Communicate Lara Geadah, Founder and CEO of Cameo Communications argues as to why retainer is no longer what works in PR and that the future lies in performance-based ...

The global hospitality company connects the nostalgic elements of Ramadan with timeless and modern traditions.

KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

Aramex pulls the right emotional strings with a lighthearted yet meaningful campaign. Aramex, the leading global provider of logistics and transportation solutions, has unveiled its uplifting Ramadan ...

The Dubai-based PR agency adds ME by Meliá Dubai, Rixos Al Mairid Ras Al Khaimah, BCH:CLB, and Avlu to its growing portfolio.

Yet another social platform has been launched under the name Jeera. It has been described as a “social discovery platform based on interests that enables its users to connect, communicate, and ...

The advent calendar by NielsenIQ (NIQ), the world's leading consumer intelligence company, will run for the next 30 days of Ramadan.

This year, the UAE edition of Cannes Young Lions had creatives battling to come up with a digital solution to tackle the issue of food waste on behalf of ne’ma, the UAE’s National Food Loss and Waste ...

Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a traditional GCC valley, creating a shopping experience beyond imagination.

Zenith MENA, has been officially recognised as a TikTok Marketing Partner, becoming the first Big6 agency in the MENA region to achieve this status.

Mohamed Zeidan, co-founder and CEO of Daily 8 speaks to Communicate about the changing landscape of news in the MENA region.