The Safe Network’ is a clear signal that customer security is above all else and the brand will continue to take measures to ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...