The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.

Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to ...

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...

The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...

Articles written by Gurtej Singh Chawla ...

Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.

India’s consumer landscape is undergoing a significant transformation, with a burgeoning demand for premium and luxury goods. Historically, Indian shoppers prioritised necessity over indulgence, but ...

The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing ...