People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

Nearly one-fourth of employees say they now use AI daily for creating workplace emails, according to recent research from ZeroBounce. The report was based on data from a survey of 750 employees and ...