People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

Nearly one-fourth of employees say they now use AI daily for creating workplace emails, according to recent research from ZeroBounce. The report was based on data from a survey of 750 employees and ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Companies start loyalty programs to encourage additional purchases, but a new book by the brains behind one of the world's most successful loyalty programs believe that that premise is the first step ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

The acronyms are multiplying, and the pressure is mounting: Every few months, a new term captures the attention of marketers and technologists, each pointing to the rapid changes in how people ...