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This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.
Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...
Learn how to design an A/B-testing process with structured, data-informed experimentation that improves conversion rate ...
Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...
AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...
Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...
Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...
Email Marketing - Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.