Artificial Intelligence - Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Martech - What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

AI search is changing the way businesses get found. Getting found is no longer just about ranking or driving traffic; it's about crafting content that speaks clearly to your audience and is structured ...

Every day we make trade-offs. We go to a convenience store and we pay a higher price for milk. You find a great deal on a product, but chances are you won't get much service or some other amenities.

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

Marketing Management - Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 ...

Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...