The Proust Effect is rooted in the way smell and sensory cues uniquely trigger vivid memory and emotion. Proust’s madeleine experience demonstrated how powerful olfactory cues can elicit strong, ...

Explore the evolution of 2024 trends in 2025. Discover natural collagen alternatives, biohacking, nutricosmetics, and ...

A Guide to Iconic Scents " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

Discover which classic perfumes have stood the test of time. Learn why each one became iconic and if you should wear a ...