With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat ...

In the absence of a finalised framework, unauthorised and unregulated hoardings have continued to mushroom across Mumbai.

As of Tuesday, the Google wordmark remains unchanged, and the company has not confirmed whether the refreshed design will ...

We celebrated World Technology Day on May 11, marvelling at how technology has changed every aspect of human existence and ...

From clever puns to emotional send-offs, brand creatives flooded social media as Virat Kohli announced his retirement from ...

This year’s Kyoorius Creative Awards jury features industry stalwarts like Prasoon Joshi, Kainaz Karmakar, Rajdeepak Das, and ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

The dual-leadership model is expected to guide the agency for the next three years, marking an unprecedented move within ...

Mother’s Day, officially recognised in 1914 began as a quiet tribute led by Anna Jarvis, a day meant for heartfelt letters and shared time, not flowers and fanfare. Over time, however, it has evolved ...

My mother didn’t go to an office or sit in meetings. She didn’t pitch to clients or write about brands like I do. But every day, she ran a full-time operation, our home. Growing up, I didn’t know the ...