LaVita has upgraded its relationship with the International Biathlon Union, taking on title sponsor rights to the World Cup ...

ChatGPT has been named as a ‘Premier Partner’ of the Women’s Premier League (WPL) in a deal that is thought to mark the ...

World Rugby has announced a renewal of its sponsorship deal with Emirates, extending the relationship to nearly four decades ...

Thai telco Advanced Info Service (AIS) has struck a media rights and marketing deal in the country with US golf’s PGA Tour.

The International Cricket Council (ICC) has secured media rights deals in Pakistan for the next two years, leaving Bangladesh ...

Government officials in Gujarat believe that Ahmedabad’s 2030 Commonwealth Games hosting fundamentals are “very strong” as ...

Fubo has become embroiled in a dispute with NBCUniversal over a distribution deal, just a month after closing its merger with ...

The National Football League has signed a multi-year sponsorship deal with Hellmann’s in Australia ahead of its debut regular ...

The European League of Football (ELF) is set to join forces with the European Football Alliance (EFA) after the two organisations announced a strategic cooperation designed to “reunify” the sport ...

AI’s evolving influence in the world of football came under the microscope at the recent Sportradar Connect gathering at ...

Broadcasters, in addition to agencies, will be given the opportunity to participate in the next Asian Football Confederation ...

Luxury car brand Hongqi has announced an agreement to sponsor the season-ending Abu Dhabi Sail Grand Prix, becoming the first Chinese firm to strike a major sponsorship deal with the series.