Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

Nana, known globally as Bodyform or Libresse, has been at the forefront of challenging period stigmas worldwide, driven by the belief that women should live fearlessly. To earn a meaningful role and ...

This case involving a new product creation talks about how: We identified a whitespace opportunity: SAUDIA Airlines is the world's leading carrier for pilgrimage travel to Saudi Arabia. Following its ...

Anghami is a leading music platform in the Middle East. Known as 'The Spotify of the Middle East', it's a regional success story, and the first Arab technology company listed on the NASDAQ. Anghami is ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Athleticwear megabrand lululemon was threatened by the rise of "dupes" of its flagship legging. A TikTok-driven, money-saving hacks culture meant the coolest girl was no longer the one who could spend ...

Amidst declining sales, Lunchables knew they needed to reach their core customers, kids, and increase their desire for Lunchables to get back on family grocery lists. Gaming is one of the main ways ...