This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to ...

The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the ...

"First Delivery," the 90-second Super Bowl spot from Budweiser, emerged victorious in the 37th USA Today Ad Meter competition ...

Here are the top 10 Super Bowl 59 commercials, according to USA TODAY Ad Meter panelists.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest, with viewers voting “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing ...

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads.Fox, which airs the game, said ...

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini ...