The in-store heat map offers retailers a tool to create a better shopping experience by analyzing customer behavior within the store.

Oct 16, 2019 · Retailers such as Samsonite, ATU Duty Free, and Sephora all utilize store heat maps to understand the in-store activities of their shoppers, test new merchandising …

Jun 15, 2021 · Simply put, a heat map is an image that’s generated by technology to track customer movement and behavior within a store. Generally, “cool” areas are in green while …

With Retail Heatmaps system, know the distribution of customers, control the capacity and optimize your visual merchandising actions.

Dec 19, 2024 · In-store heat map technology combines IoT devices with location analytics to visualize customer activity across your retail space. By displaying movement data as colour …

Dec 19, 2016 · In this article, we will describe just how you can use heat-maps with digital retail tools (just like MockShop) to identify key product sales bottlenecks and improve your in-store …

Understand customer dwell time and highlight store popular zones. Evaluate store layout, purchase path design, and promotion effectiveness.

Jan 5, 2021 · Heat map analysis is a graphical visualization of the utmost, and slightest, crowded areas of a store. See instantly where most of your purchasers go and which areas they avoid. …

Enhance store layout using customer behavior insights to increase dwell time. Identify the products that are garnering the most attention. Then, strategically optimize product …

By including heat maps in your system, we can help you with calculating and analyzing your store’s demographics, engagement touchpoints, their cool levels at POS counters, their …