210K views · 10K reactions | Before he was a basketball legend, an underdog brand bet everything on him. This is the story of Michael Jordan and Nike … and the deal that changed sports culture. | Brut | Facebook
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Legendary Partnership! In 1984, a game-changing deal was born between Michael and Nike! Worth $500,000 annually for 5 years, this collaboration launched the iconic Jordan brand that revolutionized sports and fashion forever! From the Air Jordan 1 debut in 1985 to a billion-dollar empire, MJ’s influence extended beyond the court. Here’s to the power of vision, innovation, and a legendary partnership that changed the sneaker game!!! . #MichaelJordan #AirJordan #ChicagoBulls #MJ23 #MJ #Basketball #
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