Celeb History | Past & Facts on Instagram: "The phrase “EA Sports... it’s in the game” became one of the most iconic audio cues in gaming history. First recorded in the early 1990s by voice actor Andrew Anthony, the line opened nearly every EA Sports title and instantly set the tone. Its confident, no-frills delivery made it unforgettable, turning a simple tagline into a sound that defined an era of sports gaming. Decades later, hearing it still triggers instant nostalgia for millions of players