Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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✨Best of 2025✨ Get paid by Costco for your old electronics! Costco by Phobio: Trade In Your Apple devices and receive a Costco Shop Card ➡️Get great value for your old devices ➡️Your data is securely erased ➡️Your old device gets a new life and reduces the global demand for conflict minerals 🤟🏼🤟🏼🤟🏼
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✨Best of 2025✨ Get paid by Costco for your old electronics! Costco by Phobio: Trade In Your Apple devices and receive a Costco Shop Card ➡️Get great value for your old devices ➡️Your data is securely erased ➡️Your old device gets a new life and reduces the global demand for conflict minerals 🤟🏼🤟🏼🤟🏼
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