Presenting the Spring Summer 2025 campaign lensed by director Xavier Dolan, starring Yara Shahidi and George MacKay. | Gucci

As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro